Part of our jobs is making decisions that impact the lives of coworkers, users and customers, not to mention the bottom line. These decisions are made in various states of uncertainty, which is why we seek data. Often, however, we want data even when it will not produce better decisions. We want it for psychological reasons.
When Research and Data Are BS
When Research and Data Are BS
When Research and Data Are BS
Part of our jobs is making decisions that impact the lives of coworkers, users and customers, not to mention the bottom line. These decisions are made in various states of uncertainty, which is why we seek data. Often, however, we want data even when it will not produce better decisions. We want it for psychological reasons.